Haval is a leading automotive brand recognized for its high-performance and reliability in the global SUV market.
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Strategy & Engagement
HAVAL
aiming to boost its image as a reliable and prestigious brand, partnered with National Geographic Russia to plan an expedition across the Russian North. This campaign featured two Haval H9 vehicles navigating challenging terrains to demonstrate their off-road capabilities, comfort, and reliability.
The expedition, led by renowned photographer Andrey Kamenev and popular blogger Anton Zorkin, included visits to nine iconic natural and cultural locations from St. Petersburg to the Rybachiy Peninsula near Murmansk. Through this immersive experience, Haval showcased the H9’s versatility in real-world conditions.
Impact & Growth
The special project “9 Legends of the Russian North with Haval H9” generated extensive media coverage, elevating the Haval H9’s image and boosting brand loyalty.
The Haval H9 expedition increased brand visibility and customer loyalty, reaching 9 million people.
HAVAL
The project was featured in two hard-copy issues of National Geographic Russia, reaching a wide readership. Additionally, 12 online reports detailed the expedition’s progress, while 4 posts were shared on National Geographic’s social media channels. Over 100 professional photos and one video were produced for further use in promotional materials, expanding the reach of the campaign.
With a total reach of over 9 million people, the expedition successfully positioned the Haval H9 as a reliable, prestigious vehicle capable of conquering even the toughest terrains.
