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Your One-Stop Communication Agency in China
As one of the world’s largest and most influential auto shows, Auto Shanghai 2025 is not just a showcase — it’s a race for relevance, reach, and resonance in the global mobility landscape. For international brands seeking to enter or expand in China, the show offers unmatched exposure — but also intense competition for attention.
That’s why leading brands choose China Business Agency — your trusted partner for integrated PR, media, and brand activation in China.
We Understand China — And Global Brands
With over a decade of experience, China Business Agency bridges East and West, helping international companies localize their presence, engage Chinese audiences, and build lasting brand equity. From premium carmakers to mobility-tech innovators, we help you turn Auto Shanghai into a strategic growth platform — not just an exhibition.
Key Media Partners We Work With
To ensure your brand message reaches the right audience, China Business Agency leverages strong relationships with top-tier automotive and mainstream media, including 人民日报 (People’s Daily), 新华社 (Xinhua News Agency), 央视财经 (CCTV Finance), 中国日报 (China Daily), 第一财经 (Yicai Global), and leading automotive platforms such as 汽车之家 (Autohome), 易车网 (Bitauto), 新浪汽车 (Sina Auto), and 腾讯汽车 (Tencent Auto). We also collaborate with influential lifestyle and technology media to broaden your brand’s impact.
Our Services for Auto Shanghai 2025
Public Relations & Media Outreach
• Press release localization (Mandarin & bilingual)
• Story pitching to over 3,000 automotive, business, lifestyle, and tech media
• Press conference organization & media management
• Spokesperson briefing and media training
Influencer Marketing & Social Media Activation
• KOL and auto influencer selection and engagement
• Short-form video planning for Douyin, WeChat, Xiaohongshu
• Bilibili content creation for car culture & tech-savvy communities
• Fan engagement campaigns and hashtag promotion
Content Creation & Live Coverage
• On-site video shoots, interviews, brand documentaries
• Livestreaming production (Taobao Live, Douyin Live, WeChat Channels)
• Photography for press kits, booth display, and social assets
Event Execution & Booth Engagement
• Brand storytelling for booth visitors
• Interpreter support and media reception
• Guest list management, VIP coordination
• Hybrid (online+offline) press events and demos
Digital Campaigns & Paid Media
• Targeted media buys on Chinese platforms (Toutiao, Tencent, Baidu, WeChat)
• SEM/SEO setup and landing page optimization
• Retargeting and lead-gen ads (for distributors, test drives, or follow-ups)
Why Choose Us for Auto Shanghai 2025
• Shanghai-based execution team with national reach
• Bilingual team: Fluent in English, native in Chinese media culture
• Proven experience with global automotive and mobility brands
• Data-driven campaign reports and media insights
From pre-show buzz to post-show impact, we support your entire journey at Auto Shanghai — and beyond.
Ready to Shift Gears in China?
Whether you’re launching your first EV model, showcasing smart cockpit technology, or entering the Chinese market with a fresh brand story — China Business Agency ensures your message reaches the right people, in the right way, at the right time.
Let’s drive your brand forward together.
Contact us to co-create a bespoke communications plan for Auto Shanghai 2025.