Building Reputation with Media in Amsterdam

How Chinese Brands Can Establish a Strong Presence in the Dutch Capital

Amsterdam isn’t just the land of canals, creativity, and bicycles—it’s also one of Europe’s most open and media-saturated cities, making it a strategic entry point for Chinese brands eyeing broader visibility across the continent. At China Business Agency, we specialize in guiding Chinese enterprises through global expansion, and that journey often begins by establishing credibility with the right voices.

One particularly exciting dimension of our work involves cultural partnerships that link East and West. Tang Cultural Media, our parent company, has partnered with the internationally recognized Septimius Awards—a prestigious European cultural and film platform based in Amsterdam. This collaboration not only elevates our network but also provides clients with unique visibility opportunities across the entertainment and lifestyle sectors.

Why Amsterdam Matters

Amsterdam serves as:

• A media capital for the Benelux region
• Home to global creative agencies, broadcasters, and digital platforms
• A multicultural hub ideal for cross-border storytelling
• The headquarters of the Septimius Awards, which celebrate global talent and innovation

This makes the city fertile ground for launching campaigns that resonate well beyond Dutch borders.

Tang Cultural Media × Septimius Awards: Bridging Cultures Through Storytelling

As the official Asian partner of the Septimius Awards, Tang Cultural Media provides China Business Agency and our clients with unmatched access to:

• High-profile media coverage across Dutch and European press
• Collaboration opportunities with filmmakers, musicians, and global thought leaders
• Red carpet presence and brand activation within one of Europe’s most visible creative events
• Strong connections with local cultural institutions, such as EYE Filmmuseum and Amsterdam’s arts media scene

This partnership becomes a powerful platform for Chinese brands not just to advertise, but to integrate into the cultural dialogue of Europe.

Engaging with Key Dutch Media Outlets

We help clients actively engage with:

Mainstream and Business Press

• De Telegraaf – Widely read, influential for consumer reach
• NRC Handelsblad – Trusted by policy, academic, and elite readers
• Het Financieele Dagblad (FD) – Targeting decision-makers and investors
• NOS – Public broadcasting that shapes national conversation

Lifestyle and Entertainment Media

• Het Parool – Amsterdam’s cultural pulse
• LINDA. Magazine – Influential in beauty, lifestyle, and female-led brands
• VICE NL – A magnet for younger, progressive audiences
• Glamour NL and Elle NL – Ideal for fashion and retail activations

Innovation & Digital Press

• The Next Web (TNW) – A global tech brand headquartered in Amsterdam
• Bright.nl – For smart home, gadgets, and innovation stories
• Adformatie – The Netherlands’ top marketing & advertising publication

Our Multi-Layered Strategy in Action

1. Create a Localized, Relevant Storyline

We tailor each campaign to reflect Dutch values—such as sustainability, equality, and social design—while tying in Chinese innovation and heritage.

2. Secure Strategic Press Coverage

We pitch both corporate and lifestyle media, arrange exclusive interviews, and produce co-branded editorial content.

3. Activate Events with Star Power

Through the Septimius Awards, our clients have had their products featured in:

• VIP gifting suites
• Red carpet background walls and photo ops
• Coverage by outlets such as AT5, RTL Boulevard, and De Filmkrant

4. Tap Local Influencer Networks

We collaborate with cultural ambassadors and influencers such as:

• Yara Michels – Fashion and lifestyle
• Karsu – Artist with broad media appeal
• TechGirl NL – For smart tech & innovation brands

Case Highlight: Integrating Brand Stories into Dutch Culture

A Chinese luxury tea brand partnered with us for brand activation in Amsterdam. Through Tang Cultural Media’s Septimius Awards partnership, we:

• Featured the product in celebrity gift bags
• Secured coverage from Het Parool, LINDA., and FD Persoonlijk
• Arranged a filmed brand story segment aired on local broadcaster AT5

This campaign yielded both prestige visibility and meaningful distributor interest from Dutch retailers.

Why China Business Agency?

With China Business Agency, you get the international vision of a consultancy, the creativity of a cultural agency, and the clout of a trusted media partner—all powered by Tang Cultural Media’s global platform and partnerships.

We don’t just help brands “show up” in foreign markets—we ensure they resonate, lead, and inspire.