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Empowering Global Exhibitors to Succeed in the Chinese Market
The China International Import Expo (CIIE) is more than a trade fair — it is a strategic platform where global enterprises showcase their innovations, connect with high-level Chinese stakeholders, and shape their presence in the world’s second-largest economy.
Held annually in Shanghai and supported by multiple government bodies, CIIE draws participation from over 150 countries and tens of thousands of professional buyers. For international brands, it represents a rare opportunity — but also a critical communications challenge.
At China Business Agency, we specialize in helping international companies make meaningful impact at CIIE — not just with a booth, but with a story that resonates.
Build Visibility, Credibility, and Engagement in China
With over a decade of experience in public relations, content creation, social media management, KOL marketing, and on-the-ground event support, we empower global exhibitors to stand out in a competitive and fast-moving environment.
Our bilingual team works closely with each brand to develop customized strategies that amplify both commercial and reputational value.
Comprehensive Media & Marketing Network
At China Business Agency, we ensure your brand gains maximum visibility through our extensive media partnerships across China’s leading platforms. Our outreach covers top-tier national outlets such as 人民日报 (People’s Daily), 新华社 (Xinhua News Agency), 央视新闻 (CCTV News), 中国日报 (China Daily), and industry-specific media including 第一财经 (Yicai Global), 财新网 (Caixin), and 经济观察报 (Economic Observer). Additionally, we collaborate with key digital channels like 微博 (Weibo), 微信 (WeChat), and 小红书 (Xiaohongshu), as well as influential KOLs and social media influencers to craft targeted campaigns that resonate with your target audience.
What We Offer for CIIE 2025 Exhibitors
Strategic Media Relations
• Localized press release development (Mandarin/English)
• Media list curation: industry, trade, business, and consumer
• Press event support, media invitation and follow-up
• Monitoring and reporting of press coverage
Influencer and Digital Campaigns
• Selection and coordination of sector-relevant KOLs
• Creative planning for platforms like Xiaohongshu, Douyin, Weibo
• Short-form video production for expo highlights
• Social media engagement plans to drive real-time buzz
Localized Branding & Messaging
• Copywriting and transcreation for brochures, signage, decks
• Cultural adaptation of brand story and product narratives
• Visual identity refinement for Chinese market appeal
• Executive prep for Chinese media interactions
On-Site Support and Production
• Photography and video capture during booth activities
• Livestreaming services with local hosts and tech team
• Setup of press corners, interview zones, media signage
• Guest registration, scheduling, and interpretation assistance
Digital Advertising and Market Outreach
• SEM campaign setup on Baidu, Sogou
• Native ads on Tencent, Toutiao, 36Kr, etc.
• Audience targeting for category-specific buyers
• Lead generation tracking with QR code systems and follow-ups
Why Choose China Business Agency
• Deep understanding of the CIIE environment and exhibitor needs
• Proven results across industries: food & beverage, healthcare, consumer goods, sustainability, and more
• Scalable team for both small booths and national pavilions
• Seamless communication with your HQ team and Chinese stakeholders
Maximize Your Investment at CIIE 2025
China Business Agency helps you turn your participation in CIIE into a launchpad for long-term brand success. Whether your goal is media exposure, partner outreach, or consumer engagement, we offer solutions that go far beyond the show floor.
Let’s co-create a communications plan that truly delivers.
Reach out to our team today to begin your CIIE 2025 journey with confidence.