Find PR Support in China

Breaking into China is not just about entering a new market—it’s about entering a new mindset. With a fast-evolving media ecosystem, uniquely local platforms, and highly responsive consumers, navigating public relations here takes deep experience, strong local networks, and seamless execution. This is where China Business Agency delivers unmatched value.

Why PR in China Is Not Just PR

Public relations in China goes far beyond media lists and press releases. It’s a multilayered strategy that includes:

• Traditional media exposure, such as features in Xinhua News Agency, People’s Daily, China Daily, CCTV.com, NetEase, Sina, Tencent News, Phoenix New Media (iFeng), and Sohu.
• Social media-driven storytelling on platforms like WeChat Official Accounts, Rednote (Xiaohongshu), Douyin (China’s TikTok), Weibo, Zhihu, and Bilibili.
• KOL and celebrity engagement through carefully selected voices aligned with your brand values.
• On-ground event management, including press conferences, exhibitions, and product launches.
• Reputation management and crisis response, tailored for a high-speed digital environment.

In short: PR in China requires integrated thinking across media, technology, and culture.

What Makes China Business Agency Different

China Business Agency, a strategic arm of Tang Cultural Media, is not just another local PR firm. We are a cross-border public relations and brand consultancy, purpose-built to serve international brands entering the Chinese market and Chinese companies going global.

Our services combine:

• Global vision + local action — We translate your brand’s positioning into narratives that Chinese audiences can connect with.
• In-market teams — We operate in Beijing, Shanghai, Guangzhou, Chengdu, and Hong Kong, with direct connections to top-tier journalists, editors, influencers, and event organizers.
• Bilingual and bi-cultural execution — From media outreach to executive messaging, we speak the language of both your headquarters and your target audience.
• Full-service integration — We go beyond PR: offering branding, social media, influencer marketing, advertising, events, and policy guidance.

Services We Offer to Support Your Growth in China

Whether you’re entering China for the first time or scaling your local presence, we provide PR support designed for success:

1. Media Outreach & Editorial Placement

We secure coverage in mainstream and niche publications alike. Our editorial relationships span from China Daily to TechWeb, 36Kr, Yicai Global, Jiemian News, and Huxiu. We also pitch stories to English-language media in China for international visibility.

2. Influencer and KOL Engagement

We identify the right voices across Douyin, Rednote, and Weibo, matching you with influencers trusted by your niche audience. From Gen Z fashion tastemakers to B2B tech experts, we manage collaboration, contracts, content, and reporting.

3. Event Strategy and Execution

From high-profile press conferences in Shanghai, VIP roundtables in Beijing, to launch activations in Hong Kong, our team oversees logistics, design, guest management, and media presence. We’ve helped clients host in venues such as the China National Convention Center, Shanghai Exhibition Center, and more.

4. Owned Media & Social Channel Management

We run your WeChat Official Account (note: overseas brands can currently only register service accounts, requiring business verification and a fee of $99/year), manage Rednote content, plan multi-platform campaigns, and localize your messaging for emotional and cultural resonance.

5. Media and KOL Amplification

Once your message is ready, we make it travel. Through placements on Sina News, Tencent, NetEase, Phoenix, China.com, Sohu, CCTV.com, Xinhua, China Daily, and People.cn, combined with high-engagement influencer reposts, we ensure visibility and credibility.

Why Global Brands Trust Us

• We’ve supported Fortune 500 brands, startups, government institutions, and cultural brands entering the Chinese market.
• We offer flexible project models: from one-time PR campaigns to long-term retainer partnerships.
• We’ve collaborated with major events and awards platforms, and maintain partnerships with leading exhibition organizers, media groups, and cultural institutions.
• As a part of Tang Cultural Media, we bring the credibility, reach, and vision of a global communications network—while staying agile and grounded in every local execution.

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Ready to Build Your Brand in China?

China doesn’t wait—and neither should your brand. With China Business Agency, you gain not just a PR team, but a strategic growth partner fluent in the language of your success.

Let’s talk.