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ntegrated Communications Support for Global and Chinese Brands
Shanghai is a fast-moving global hub where media, business, and culture intersect. To stand out in this competitive landscape, brands need more than just press coverage — they need strategic public relations, media engagement, influencer marketing, and event execution tailored to the local environment.
China Business Agency, together with our parent company Tang Cultural Media, offers full-service PR and media solutions to help brands build awareness, credibility, and influence across Shanghai and beyond.
Our Core Capabilities in Shanghai
Strategic Communications
We craft compelling narratives that resonate with Chinese audiences while aligning with your global messaging. From brand positioning to reputation management, our bilingual teams develop strategies that make impact.
Media Relations & Press Office
We maintain strong ties with top-tier outlets such as The Paper, Yicai, Shanghai Daily, Jiemian, China Business Network, and more. We coordinate exclusive interviews, editorial features, media roundtables, and press conferences that ensure your brand is seen and heard.
Influencer and KOL Marketing
Our network of lifestyle, fashion, tech, and business influencers in Shanghai includes names active on Rednote (Xiaohongshu), Weibo, Douyin, and WeChat Channels. We manage collaborations end-to-end, from outreach to content creation to compliance.
Event & Launch Planning
Whether it’s a brand launch, gala dinner, VIP cocktail event, or media day, we offer 360° planning and on-site execution. Venues we regularly activate include W Shanghai – The Bund, The Peninsula Shanghai, and Power Station of Art.
Digital PR & Social Media
We create and localize content across platforms such as WeChat Official Accounts, Weibo, Douyin, Rednote, and Zhihu, boosting organic reach and engagement through native storytelling and smart amplification.
Why Choose China Business Agency in Shanghai?
- One-Stop PR Partner: From strategic messaging to influencer engagement to post-event reporting, we manage the full lifecycle of your PR efforts.
- Bilingual Excellence: All materials, campaigns, and coordination are delivered in both English and Chinese — no translation gaps.
- Proven Track Record: We’ve served global tech companies, luxury brands, and government trade offices — consistently delivering measurable ROI.
- Owned Media Channels: We operate our own media resources and partner with publishers for extended distribution.
- Flexible Activation Models: Whether you need a long-term retainer or short-term burst campaigns, we tailor packages to fit.
Recent Campaign Highlights
- Tech product launch for a Fortune 500 client with over 45 media attendees, including 36Kr, TechNode, Tencent News, and NetEase.
- Influencer experience day for a luxury lifestyle brand with top creators on Xiaohongshu and Weibo, generating over 1 million organic impressions in one weekend.
- B2B forum in Pudong with customized press kits, interpreter support, and livestreaming on WeChat Channels and Bilibili.
From Strategy to Storytelling — We Deliver
If you’re a global brand looking to expand in Shanghai or a Chinese company aiming to go international with a home base in Shanghai, China Business Agency and Tang Cultural Media provide the on-the-ground expertise, creativity, and connections you need.
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