Getting Featured on Sina, Tencent, and NetEase

Securing meaningful media coverage in China goes beyond visibility—it’s about influence, trust, and long-term brand positioning. Being featured on powerhouse platforms like Sina, Tencent, and NetEase already boosts your credibility. But for brands aiming to penetrate deeper into China’s business, political, and consumer ecosystems, Xinhua News Agency, China Daily, and other state-affiliated or nationally respected media are the gold standard.

At China Business Agency, we help international brands craft localized narratives that not only resonate with Chinese audiences but also meet the editorial expectations of top-tier Chinese news outlets.

Why These Media Outlets Matter

Here’s a closer look at the platforms that shape public discourse in China:

Sina (新浪)
Known for its massive influence in entertainment, finance, and technology. Also home to Weibo, China’s microblogging powerhouse.

Tencent News (腾讯新闻)
Through QQ.com, Tencent Tech, and Tencent Lifestyle, Tencent covers a wide range of topics with powerful social distribution and mobile-first readership.

NetEase (网易)
Culturally savvy and forward-thinking, NetEase appeals to professionals, tech-savvy youth, and consumers who value deep-dive storytelling.

Xinhua News Agency (新华社)
As China’s official state news agency, Xinhua holds unmatched authority and international reach. Featuring here signals governmental relevance and national-level endorsement.

China Daily
China’s leading English-language newspaper. A feature in China Daily positions your brand as a respected player in both global and Chinese narratives—ideal for executives, investors, and policymakers.

CGTN, People’s Daily, and Global Times
Other notable outlets include CGTN (international English-language TV and digital), People’s Daily (the Communist Party’s flagship newspaper), and Global Times, known for its international business coverage.

What These Media Outlets Look For

1. Policy Relevance and Strategic Alignment
To appear in Xinhua or China Daily, your story should align with national priorities: innovation, environmental sustainability, cross-border cooperation, or market opening.

2. Business Value with Local Touch
Tencent and NetEase appreciate market data, China-centric campaigns, and strategic partnerships. “China relevance” is key.

3. Human and Cultural Connection
Media love stories with emotional hooks, Chinese customer testimonials, or campaigns that highlight cultural adaptation.

4. Influential Spokespersons
A respected executive, celebrity ambassador, or Chinese opinion leader (KOL) enhances story weight and public trust.

How China Business Agency Gets You Featured

We combine storytelling, strategy, and media relationships to ensure you don’t just get attention—you get the right kind of attention.

Tailored Media Pitches
We don’t mass-blast. We curate pitches for editors at:

• Sina Tech, Sina Finance, Sina Fashion
• Tencent Business, Tencent Lifestyle, Tencent Newsroom
• NetEase Innovation, NetEase Auto, NetEase Culture
• Xinhua’s Economic Info Daily or International Division
• China Daily’s Business or Metro sections
• People’s Daily and affiliated platforms

Press Event Integration
We invite journalists from top outlets to brand launches, government partnerships, press briefings, and roundtable forums. Recent campaigns in Beijing, Hong Kong, and Shanghai have featured multi-platform coverage.

Cross-Platform Amplification
Beyond traditional outlets, we align your media narrative with social distribution via:

• Weibo, WeChat, and Rednote (小红书)
• KOLs and We-media influencers
• Local video platforms like Douyin (TikTok China)

Case Snapshot

When a Middle Eastern tech brand entered the Chinese market, we crafted a media kit that led to:

• A China Daily op-ed on “Smart Cities” featuring the CEO
• Coverage on Tencent Tech, NetEase Smart, and Sina Finance
• A co-branded livestream on Rednote with a Chinese tech influencer
• Reposts on WeChat Official Accounts from media partners and trade associations

This 360° launch reached over 10 million impressions in the first week.

Let’s Build Your Brand’s China Narrative

With offices and media liaisons across Beijing, Shanghai, Shenzhen, Guangzhou, and Hong Kong, China Business Agency works across verticals including tech, fashion, luxury, FMCG, and sustainability.

Our services include:

• Editorial consulting & brand storytelling
• Press release drafting & localization
• Government-affiliated media placement
• Media roundtables & executive interviews
• Bilingual media training
• KOL & influencer integration
• Performance tracking and impact analysis