Amazfit is known for its innovative range of smartwatches, blending technology, design, and health-oriented features to offer users a seamless and stylish wearable experience.
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Strategy & Engagement
Amazfit
aimed to generate media buzz for the GT3 Series launch in Italy by focusing on key tech, generalist, lifestyle, sports, and health media outlets. The strategy involved a high-energy, adrenaline-packed experience to engage journalists and influencers, creating excitement around the product and the rebranding of Amazfit.
We organized an exclusive event at Aero Gravity in Milan, where 25 invited guests had the opportunity to test the new smartwatch while flying, with the device tracking their vital signs during the flight. The event also included a brand presentation to introduce the new values and key messages of Amazfit.
Impact & Growth
The event garnered significant media attention, resulting in 118 articles, including product reviews and event coverage.
118 articles, 22 journalists, 3 influencers, massive social media coverage.
amazfit
A total of 22 journalists and 3 influencers attended the event, generating massive social media engagement, both through organic and paid coverage.
The strategic mix of high-impact experiences and targeted media outreach successfully introduced the new GT3 Series to a wide audience, strengthening Amazfit’s brand presence in Italy and enhancing consumer interest in its latest smartwatch technology.
