Anker is a global leader in mobile charging and smart device accessories, known for its performance-driven products and loyal user base.
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Strategy & Engagement
Anker
approached CES 2019 with the ambition to shift its perception from a charging brand to a multi-category technology innovator. The strategy focused on showcasing its expanding ecosystem—including audio, smart home, and power solutions—through immersive booth design, product storytelling, and strategic media engagement.
Anker’s communications playbook for CES was built around clarity, consistency, and category-specific positioning. Pre-show messaging targeted top-tier tech, lifestyle, and business press, while onsite efforts prioritized curated media walkthroughs, influencer interviews, and social amplification. This structured engagement ensured that each product vertical received tailored attention, strengthening Anker’s voice across diverse markets.
Impact & Growth
Anker’s CES booth became one of the most visited in the smart accessories category, thanks to its clean design, strong product storytelling, and responsive media coordination. Multiple product lines—including Soundcore and Eufy—received spotlight coverage in tier-one international media, from CNET to The Verge.
Expanded perception, amplified visibility, and connected innovation across global media.
ANKER
Post-show media exposure significantly enhanced Anker’s brand perception beyond charging—positioning it as a diversified tech brand with category leadership. The momentum translated into increased B2B interest, retail inquiries, and influencer collaborations in North America, Europe, and Asia.
Moreover, our real-time content and international media briefings laid the groundwork for Anker’s future launches in the audio and smart home sectors. The CES 2019 appearance not only reflected where Anker was headed—it helped define how it would get there.
