Club Factory is a cross-border e-commerce platform that quickly rose to prominence across emerging markets, offering affordable fashion, homeware, and lifestyle products.
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Strategy & Engagement
ClubFactory
spent years cultivating strong brand equity in India through sustained media engagement, influencer partnerships, and policy-compliant messaging. With our support, it achieved major placements in IndiaTV, BrandEquity (The Economic Times), and other tier-one platforms, raising public awareness of its tech innovation, local employment generation, and consumer value proposition. These communications helped position Club Factory as a trusted digital bridge between India and China during its rise.
In July 2020, when the Indian government banned 59 Chinese apps under national security claims, Club Factory responded with a bold internal letter from its founder—reaffirming the brand’s mission, values, and legal integrity. We transformed this letter into a powerful PR message that resonated across global stakeholders. Rather than adopt a defensive posture, the brand leaned into openness, asserting its belief in globalization, consumer choice, and responsible innovation.
Impact & Growth
The ban marked a strategic inflection point. Rather than viewing it as a setback, Club Factory used the moment to pivot and expand. As the company paused Indian operations, it intensified its footprint across Southeast Asia, the Middle East, and Latin America—accelerating product localization, compliance protocols, and merchant acquisition in diversified markets.
Top app. India banned. Pivoted globally. Still shaping e-commerce.
ClubFactory
From a brand perspective, the crisis became a showcase of resilience. Club Factory retained its internal morale, industry reputation, and investor confidence through transparent communication and continuous tech innovation. Its AI-driven commerce model continued to evolve, with stronger focus on regulatory frameworks and supply chain agility.
Over time, the brand re-emerged not just as a retail player—but as a symbol of ethical data use, scalable global commerce, and cross-cultural business integrity. It remains an instructive case in using brand communications to navigate geopolitical headwinds while staying true to long-term vision.
