Dongfeng Motor is one of China’s leading automotive manufacturers, known for its strong presence in both passenger and commercial vehicle sectors.
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Strategy & Engagement
DFM
launched an integrated media and dealer engagement strategy designed to maximize brand exposure and business development opportunities. A full suite of press materials was prepared in advance, with personalized invitations sent to targeted media outlets and industry journalists. The event featured a formal press conference, product showcase, and curated networking opportunities, providing a platform to present DFM’s vision, technical innovation, and business roadmap.
Simultaneously, we extended invitations to a select group of VIP clients and commercial vehicle dealers to explore strategic partnerships. To amplify visibility, an OOH (out-of-home) media campaign was rolled out in key locations, complemented by the localized adaptation of DFM’s creative assets to better connect with regional audiences. Post-event, our team maintained direct contact with journalists to encourage publication and secured follow-up interviews for in-depth coverage.
Impact & Growth
The event welcomed over 30 media representatives and more than 50 VIP clients and dealers, establishing a strong foundation for ongoing brand visibility and partner engagement. As a result, 30 publications were released within days, including 2 exclusive interviews, significantly amplifying the campaign’s reach and credibility.
DFM united media, dealers, branding—delivering impact, credibility, and growth.
DFM
These media touchpoints served not only to generate coverage but also to introduce DFM’s product innovations and market commitment to a European audience. The OOH campaign and adapted messaging further reinforced brand presence across high-traffic urban zones, enhancing brand recall beyond the event itself.
Most importantly, the initiative succeeded in advancing DFM’s business goals—by uniting media relations with commercial outreach, the event sparked initial dealer interest and laid the groundwork for new partnerships in the region. DFM proved that with a well-calibrated, locally resonant campaign, one single event can achieve both reputation elevation and commercial traction.
