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Strategy & Engagement
Dreame
’s market entry focused on high-tech storytelling. With the launch of the T30 Cordless Stick Vacuum, Dreame aimed to enter and establish itself in key European markets—Germany, Austria, Italy, and Spain. Through the PR network, we rolled out a multi-market PR campaign to create visibility, drive product curiosity, and reach both consumers and trade partners.
The campaign strategy was built around the T30’s most compelling features: a 150,000RPM motor, dirt-detection sensors, and futuristic design. With Industrie-Contact leading in Germany and Austria, and PRGN partners covering Italy and Spain, we ensured consistent yet localized messaging across markets.
Content creation prioritized Sci-Fi-inspired visuals and relatable home scenes. We distributed press releases, coordinated product reviews with top-tier media, and organized consumer raffles. Each country received a handpicked media list, with tier-1 publications targeted first. Review units were sent to leading tech and lifestyle journalists, ensuring the product landed in trusted hands.
Impact & Growth
The results exceeded expectations across all key metrics. Originally targeting 34 placements, the campaign generated 56 total coverage hits, including 22 in tier-1 media such as Hausgeräte-Test.de, CEOTECH, and Gadget España. Dreame’s debut in European media was not only well-received—it sparked curiosity and excitement among both consumers and retailers.
56 coverages, 35M impressions, Dreame entered Europe with impact.
Dreame
Media coverage impressions exceeded 35 million, with a strong balance of trade, consumer, and online news portals. Each article reinforced the product’s performance credibility while positioning Dreame as a serious new player in smart cleaning technology.
Beyond visibility, the campaign laid a foundation for brand trust and future collaborations. With local-language content, high-quality images, and product sampling, Dreame successfully made its first step into Europe—not just with a launch, but with a statement.
