DS medical device company developed an innovative ultrasonic cutter. They were close to market release and they needed a user interface to support users and pass compliance.
Brand Origin:
UK
industry:
Health, Medical Equipment
Service Regions:
China
services:
Branding
Strategy & Engagement
DS Medical
partnered with China Business Agency at a pivotal moment—just before launching their innovative ultrasonic cutter. They needed more than just a user interface; they envisioned a design that would serve as a flagship representation of their brand in the surgical device market. We began by aligning stakeholders around shared goals, balancing compliance requirements with brand storytelling, and ensuring the UI would inspire trust and recognition among surgeons worldwide.
User-centered thinking was at the core of our strategy. We conducted extensive user research, evaluated academic literature, and mapped technical constraints to design opportunities. This led to a clearly defined information architecture and UX flow that formed the backbone of the product’s experience, setting the stage for a design process that fused intuition with evidence-based rigor.
Impact & Growth
We translated strategy into action through collaborative sprints with DS Medical’s internal team. Working closely with their product owner and engineers, we co-created wireframes and interactive prototypes that could be tested and iterated rapidly. This agile process allowed us to explore bold UX directions while maintaining usability and clinical practicality.
Industry-leading UI, scalable system, surgeon-validated usability.
DS Medical
The visual design phase focused on delivering clarity and character. Every component was carefully crafted to guide the surgeon’s attention, minimize cognitive load, and express DS Medical’s innovation visually. Color palettes, typography, and iconography were not only aesthetically refined but also medically appropriate and brand-consistent.
To support a seamless transition from design to development, we provided DS Medical with a comprehensive design system. This included annotated components, interaction specs, and states—enabling engineers to implement the interface with confidence and precision. The system also laid the groundwork for scalable UI consistency across DS Medical’s future product portfolio.
