Great Wall Motor Company (GWM) is a leading Chinese automobile manufacturer known for its high-quality vehicles, including the popular Haval brand.
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Strategy & Engagement
Great Wall
Motor’s strategy focused on engaging key leaders in both Russia and China to support the opening of its new automotive plant in Tula. We organized high-profile events, including the groundbreaking presentation of newly assembled cars at the Kremlin, attended by President Vladimir Putin and President Xi Jinping. Our team ensured the company’s achievements were prominently showcased in both countries, maximizing visibility and brand recognition.
Through strategic media relations and diplomatic engagement, we facilitated public support from top leaders and achieved extensive global media coverage. Additionally, we provided consulting and organizational support to ensure effective communication and collaboration between Great Wall Motor and the Russian government, helping to reach mutually beneficial solutions.
Impact & Growth
Our efforts successfully facilitated the signing of the Investment Agreement and the Special Investment Contract (SPIC) with the Russian government, marking a significant milestone in Great Wall Motor’s expansion in Russia.
Successful diplomatic engagement, global media exposure, and strengthened Russia-China relations.
Great Wall
The visibility generated by the Kremlin ceremony, with the presence of both Russian and Chinese presidents, boosted the company’s reputation and reinforced its commitment to the Russian market.
The strategic diplomatic and media initiatives contributed to increased confidence in the project among local and international stakeholders, resulting in stronger partnerships with Russian authorities and stakeholders.
Moreover, the coverage of this major milestone in global media further solidified Great Wall Motor’s position as an emerging global player in the automotive industry, with heightened awareness in both Russia and China.
