Home Credit is a leading global consumer finance company, providing accessible financial products and services to millions of customers worldwide.
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Strategy & Engagement
HOME CREDIT
’s strategy focused on elevating its brand visibility and deepening its engagement with target audiences through tailored PR initiatives. We built and nurtured strong relationships with key media outlets to secure consistent coverage, enhancing brand recognition in both traditional and digital media. Through proactive media relations, we also ensured that Home Credit’s values and innovations were communicated effectively to its customers, driving positive brand sentiment.
Additionally, we organized impactful CSR events and community engagement activities, aligning the brand with socially responsible initiatives that resonate with its audience. Social media campaigns were carefully crafted to boost brand awareness, foster engagement, and build a loyal online community around the brand’s financial empowerment message.
Impact & Growth
Our strategy led to an increased media presence for Home Credit, with notable coverage in leading national and regional outlets. Through sustained media attention and positive press, the brand saw greater public recognition, which in turn translated into higher customer trust and engagement.
Boosted media presence, increased social media engagement, and strengthened brand reputation.
Home Credit
The CSR initiatives enhanced the brand’s reputation as a responsible financial service provider, connecting emotionally with local communities. Social media channels experienced considerable growth, with engagement metrics surpassing initial targets, reflecting a more connected and loyal customer base.
Ultimately, Home Credit’s commitment to accessibility and responsible credit was effectively communicated, contributing to an expanded customer base and overall brand strength in the market.
