iMiki is a premium tech brand renowned for its innovative wearable devices, including smart glasses and smartwatches.
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Strategy & Engagement
iMiki
’s brand launch event in Italy was designed to establish the brand as a premium player in the wearable technology market. To achieve this, we organized a highly exclusive and impactful event at Palazzo Serbelloni in Milan, an iconic venue that reflects iMiki’s luxurious positioning. The event featured a captivating fashion show that not only showcased the sleek design of iMiki‘s smart glasses and smartwatches but also demonstrated their innovative features through live on-site product demonstrations.
The event brought together 60 key journalists and influencers from Italy’s top-tier media outlets, offering them the opportunity to directly engage with Imiki‘s spokespersons. This allowed attendees to gain a deep understanding of the brand’s vision, product innovation, and commitment to blending technology with style. The evening concluded with an elegant cocktail reception, further amplifying the brand’s premium image while facilitating networking and meaningful conversations between Imiki’s representatives and influential media figures.
Impact & Growth
The iMiki brand launch event generated exceptional media coverage within a week, reaching over 40 million people through various articles and social media content. The event’s success in securing attention from Italy’s top-tier tech, lifestyle, and mainstream media outlets firmly established iMiki as a high-end wearable tech brand in the competitive Italian market. The immediate media buzz helped position the brand in the minds of consumers as both a luxury and innovative tech option.
60 journalists attended, achieving 40M reach, solidifying Imiki‘s premium status.
iMiki
The direct interactions between iMiki’s spokespeople and journalists during the event allowed for a deeper understanding of the products’ functionality and design philosophy, leading to more comprehensive coverage and product reviews across multiple channels. As a result, iMiki gained credibility among key media and influencers, which significantly boosted its visibility and reach.
Moreover, the success of the launch event paved the way for future product launches and campaigns in Italy and other European markets. The event not only established iMiki as a premium brand but also generated long-lasting discussions and social media engagement, setting the stage for sustained growth and brand loyalty in the wearable tech industry.
