JAECOO is redefining the modern SUV experience by blending rugged capability with technological innovation.
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Strategy & Engagement
JAECOO
launched its “Range Revolution” campaign with a bold, real-world test: challenging four top motoring influencers to drive the new JAECOO 7 from Eastbourne to Aberdeen—650 miles—on a single tank, without any refueling or recharging. Paul Wallace, Archie Hamilton, Jonny Smith, and Emma Walsh each documented their unique road-trip experience, sharing not only performance insights but also the thrill of pushing a next-gen SUV to its limits. Unexpected challenges along the route added authenticity and entertainment, elevating the narrative from test-drive to adventure.
JAECOO complemented the influencer-driven campaign with a multi-channel content strategy. A dedicated production team captured behind-the-scenes moments throughout the journey, transforming them into high-impact branded content for JAECOO’s owned digital platforms. This blend of earned and paid media ensured the campaign reached multiple audience touchpoints, maintaining brand consistency while amplifying authenticity.
Impact & Growth
The Range Revolution campaign achieved exceptional visibility, amassing over 5.7 million total campaign reach, with 595,000 views on influencer-generated content and 1.1 million views from JAECOO’s owned content. The buzz was not limited to social platforms—media coverage extended to major outlets like Mail Online, driving a total reach of 54 million through press mentions alone.
JAECOO 7 launched, proved unbeatable range, drove real consumer action.
JAECOO
More importantly, the campaign converted awareness into action. The challenge’s real-world credibility helped build consumer trust and intrigue, resulting in 2,000+ test-drive leads for the new JAECOO 7. By integrating influencer reach, immersive storytelling, and product performance, the brand generated tangible momentum in a highly competitive segment.
This campaign solidified JAECOO’s positioning as a serious contender in the UK automotive market, not just through claims, but through verifiable performance. The Range Revolution wasn’t just a marketing idea—it was a public demonstration of engineering confidence and brand boldness.
