Mixue is a popular Chinese brand known for its ice cream and beverage offerings worldwide.
Brand Origin:
industry:
Service Regions:
services:
Strategy & Engagement
Mixue
’s 300th store celebration in Malaysia took place at Plaza Arkadia, where a 10-meter tall inflatable mascot was installed to create buzz and excitement. The event also featured a parade of 30 smaller mascots, adding a fun and visually captivating element to the celebration. Our team coordinated the event logistics, managing everything from mascot design and placement to parade coordination, ensuring a smooth and impactful celebration for Mixue’s milestone in Malaysia.
In addition to the live event experience, extensive media outreach was conducted in both China and Malaysia to maximize the celebration’s reach. Leading Chinese news outlets, including Global Times, The Paper, and Dahe Daily, reported on the event, further solidifying Mixue’s growing international presence and reinforcing its brand image as a playful and innovative leader in the F&B industry.
Impact & Growth
The 300th store celebration in Malaysia successfully captured the attention of both local consumers and international audiences. With a grand and unforgettable atmosphere, the event helped elevate Mixue’s brand recognition and popularity in Malaysia. The high visibility of the inflatable mascot and parade attracted both media coverage and public participation, creating a festive and family-friendly environment that resonated with a wide range of audiences.
Mixue’s 300th store celebration in Malaysia boosted brand recognition and expansion.
Mixue
Media coverage from major Chinese outlets such as Global Times, The Paper, and Dahe Daily played a significant role in amplifying Mixue’s message. The widespread news coverage not only highlighted the milestone but also positioned Mixue as a leading global brand, successfully bridging its strong Chinese roots with its growing influence in international markets.
This celebration not only marked Mixue’s 300th store milestone but also laid the groundwork for future expansion in Southeast Asia. The event proved the brand’s ability to connect with international markets, creating brand ambassadors across borders and further solidifying Mixue’s position in the competitive global market.
