moomoo is a next-generation trading platform developed by Chinese fintech leader FUTU Holdings, offering global investment opportunities through an intuitive interface and powerful analytical tools.
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Strategy & Engagement
moomoo
strategically collaborated with us to design and execute a sustained advertorial series in Japan’s top financial and general interest media. Articles were published in Nikkei Business, Diamond Online, Toyo Keizai Online, and THE GOLD ONLINE, aligning the platform’s messaging with trusted editorial formats.
To tailor the campaign to Japanese investors, the content themes evolved over time—from introducing moomoo’s unique tools and commission-free trading features, to in-depth explorations of U.S. stock trends, investment education, and user stories. This content localization ensured resonance with Japanese audiences, while maintaining brand consistency across media platforms. The articles highlighted moomoo’s educational ethos and robust technical capabilities, positioning it as both a learning hub and a powerful trading tool.
Impact & Growth
The campaign successfully generated sustained attention in Japan’s competitive fintech market. Over a span of six months, the multi-outlet approach resulted in over 15 long-form advertorials, capturing the attention of a growing investor community. The native integration of content into high-credibility platforms elevated moomoo’s perceived trustworthiness and differentiated it from other foreign fintech entrants.
Fifteen advertorials published, increasing brand trust, engagement, and signups.
moomoo
moomoo saw an uptick in direct traffic and app registrations following each monthly release. Analytics indicated that users who engaged with the content were more likely to explore advanced features of the app—such as charting tools and U.S. market access—suggesting that the educational storytelling format encouraged deeper platform interaction and retention.
Beyond quantitative growth, the PR campaign established a foundation for long-term brand affinity. By embedding moomoo within Japan’s most respected financial media outlets, the platform was able to speak the language of local investors—literally and figuratively. This trust-based awareness helped lay the groundwork for future influencer collaborations, offline activations, and broader community building.
