Navee is a rising force in smart urban mobility, offering cutting-edge electric scooters, e-bikes, and intelligent transport solutions tailored for the modern commuter.
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Strategy & Engagement
NAVEE
launched its Italian debut with a bold and immersive brand experience in the heart of Milan. To showcase its technological vision and lifestyle appeal, we transformed I Dazi, a historic and typically unadorned space, into a sleek, modern showroom infused with the brand’s identity. The space featured thoughtfully curated product displays of Navee’s latest electric scooters and mobility solutions, creating an environment where innovation met elegance.
Navee also emphasized first-hand product interaction. Outside the venue, media guests had the rare opportunity to test the scooters, e-bikes, and smart trolleys on-site—experiencing their performance, build quality, and user-centric features in real time. This test-and-touch strategy effectively bridged the gap between product messaging and actual consumer experience, increasing credibility and media enthusiasm.
Impact & Growth
The event successfully attracted over 50 journalists from across Italy’s top-tier media—including tech, lifestyle, mobility, and mainstream outlets. Within a week, the activation generated a combined reach of 465 million, with widespread online and print media exposure. The event’s strong turnout and media interest validated Navee’s relevance in the growing micromobility sector.
Transformed venue, tested products, 465M reach, Navee impressed Italy.
NAVEE
for long-term brand recognition in Italy. It also positioned Navee as a forward-thinking player in both smart commuting and sustainable urban living—key themes aligned with the evolving preferences of European consumers.
Post-event feedback also indicated rising interest from influencers and retailers, with several inquiries for potential collaborations and product reviews. This immediate traction has opened the door for deeper market engagement, while furthering Navee’s global brand-building efforts in the EU region.
