OMODA is the style‑forward sub‑brand of Chinese automaker Chery, launching its first model—the all‑electric OMODA 5 SUV—in Belgium as the opening move of a broader European expansion.
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Strategy & Engagement
OMODA
began its Belgian market entry with a dual‑track communications plan: authoritative news for the automotive press and sustained storytelling for digital consumers. We led with hard news—a meticulously crafted press release highlighting specifications, warranty, and Chery’s export pedigree—then tailored pitches to industry, business, and mainstream editors. This secured early‑stage coverage across trade journals and national dailies alike, reinforcing credibility before showroom arrival.
Concurrently, we launched an always‑on social programme to “keep the conversation alive”. Posting multiple times per week, we tied OMODA 5 content to trending hashtags, local holidays, and EV‑curiosity themes. Short‑form video tours, design teasers, and interactive polls invited Belgian followers to discover features—from ADAS safety suites to panoramic cockpits—while nurturing a community ahead of test‑drive season.
We also organized a dinner event in Germany for Jaecoo and Omoda, both of which are brands under Chery.
Impact & Growth
Media response was immediate: clippings appeared in leading Belgian outlets across sectors—specialist motoring magazines, business broadsheets, and mainstream news portals—achieving nationwide name recognition months before launch. This pre‑launch credibility positioned OMODA 5 as a serious newcomer rather than an unknown import.
Early headlines secured, social buzz sustained—OMODA 5 primed Belgian launch.
OMODA
On social, engagement rates climbed steadily as weekly content fed algorithmic momentum. Followers began to reference the vehicle unprompted, signalling organic buzz. The blend of trend‑based posts and deep‑dive feature explainers educated potential buyers while humanising the brand’s Chinese provenance.
The campaign created a launchpad for 2024 retail milestones: dealer inquiries rose, test‑drive waiting lists formed, and OMODA earned mentions in subsequent articles as “the EV to watch”. With a growing share‑of‑voice in Belgium, the brand now rides a positive wave toward broader European roll‑outs.
