PICO is a leading global brand in virtual and extended reality, delivering cutting-edge immersive experiences for consumers, creators, and enterprises.
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Strategy & Engagement
PICO
XR, a trailblazer in virtual and extended reality, has continually elevated its brand presence across Europe through a robust 360° communications strategy. We activated integrated campaigns spanning PR, social media, review and influencer management, as well as employer branding and sales support—each localized to resonate with target audiences in key markets.
We executed a series of high-impact experiences that reflected the innovation at the heart of the PICO brand. From livestream product showcases in Berlin, Hamburg, Barcelona, London, and Paris, to real-world immersion zones like the XtRa Mile Xperion area in Berlin, every event was crafted to spark genuine engagement and meaningful interactions. Our partner management ensured seamless collaboration with tech leaders and content creators across verticals.
Impact & Growth
With a multi-faceted engagement approach spanning social media, PR, influencer management, and strategic partnerships, PICO XR amplified its presence across Europe’s rapidly evolving XR ecosystem. By localizing messaging and leveraging review programs and employer branding, we ensured PICO’s voice resonated across both consumer and professional communities.
Multinational XR campaigns. Award-winning activations. Localized. Bold. Measurable. Human.
PICO
Our event presence translated into high-impact visibility and audience interaction:
– Laval Virtual (France): 10,000+ attendees, 138m² booth with 12 partners.
– Gamescom (Germany): 265,000 visitors, 235m² booth with 4 partners.
– VRDays (Netherlands): 3,800 attendees, 36m² booth with 3 partners.
Additionally, livestream activations in Berlin, Hamburg, Barcelona, London, and Paris extended reach to digital-first audiences, while the XtRa Mile takeover at Berlin’s Xperion gaming hub connected with Germany’s next-gen players.
Through this integrated effort, PICO not only built brand awareness but also positioned itself as a credible, long-term player in the XR space. The campaign sparked increased sales interest, deepened partner ecosystems, and earned multiple award recognitions — setting a strong foundation for future European expansion.
