POP MART is a leading global brand known for its collectible designer toys, bringing fun, creativity, and high-quality art to fans worldwide.
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Strategy & Engagement
POP MART
’s Milan store launch was supported by a strategic PR and social media campaign designed to maximize engagement and visibility. We began with a press event preview, creating anticipation ahead of the grand opening. This was followed by a press launch to introduce the brand to Italian media.
Influencers were engaged for a meet-and-greet and unboxing activity, creating buzz for the limited edition collectibles available exclusively at the Milan store. Additionally, POP MART’s Instagram presence was enhanced with regular posts to keep the audience engaged and excited.
Impact & Growth
The campaign generated impressive results, with over 69 million media impressions across local and national outlets, resulting in nearly 100 articles.
69M reach, 100 articles, 9 posts, 12,240 IG impressions.
POP MART
Social media efforts also paid off, with 9 Instagram posts yielding a total of 12,240 organic reach.
The grand opening not only introduced POP MART to the Milan market but also built strong relationships with the local community and influencers, further solidifying the brand’s presence in Europe.
