Temu is a global e-commerce platform committed to delivering high-quality, affordable products to consumers worldwide.
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Strategy & Engagement
TEMU
’s entry into the Nordic countries was supported by a multi-phase PR program designed to introduce the brand thoughtfully and credibly. We localized all core messaging to align with Nordic values, emphasizing affordability, digital convenience, and consumer empowerment. A clear brand voice was established through tailored talking points and the training of regional spokespersons, ensuring consistency across interviews, press events, and media briefings.
Simultaneously, we built strong media relationships by actively engaging with consumer, tech, and business journalists across Sweden, Denmark, Norway, and Finland. We coordinated timely press releases, crafted exclusive story angles, and maintained an always-on press office that could respond to media inquiries swiftly. These efforts helped us position Temu as a relevant and responsible retail platform in the eyes of the Nordic press and public.
Impact & Growth
Our long-term communications strategy quickly paid off: Temu achieved high-quality visibility in key media categories within the first quarter, leading to sustained brand presence and search growth across the region. Carefully managed media narratives helped the brand avoid common market entry pitfalls and build credibility from day one.
Spokesperson-led PR, local media trust, sustained visibility, meaningful engagement.
TEMU
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The PR spokesperson strategy enabled Temu to speak directly to Nordic consumers through interviews, thought leadership, and curated commentary. This not only humanized the brand but also ensured alignment with local concerns around digital shopping, sustainability, and consumer protection.
In parallel, brand awareness metrics improved steadily as we maintained a regular news cadence, offered exclusive content to selected outlets, and integrated PR with digital marketing touchpoints. The combination of earned trust and structured messaging translated into measurable uplift in app downloads, user engagement, and long-term media relationships.
