Temu is a global e-commerce platform offering high-quality products at exceptional value. Backed by a powerful supply chain, the platform rapidly expanded from the U.S. into international markets.
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Strategy & Engagement
TEMU
entered the Japanese market with a bold, insight-driven approach designed by us to build immediate visibility and long-term credibility. We began by localizing the brand narrative to align with Japanese consumer expectations—emphasizing affordability, convenience, and trend-driven product diversity. Comprehensive media kits were prepared in Japanese, alongside custom spokesperson Q&As and market insights to support media storytelling.
Temu’s launch strategy combined premium PR placements with digital and social activations. We secured high-impact media coverage in Forbes Japan, Nikkei Cross Tech, WIRED Japan, and 36Kr Japan, building authority across both general and business audiences. Simultaneously, we executed a targeted influencer program with 20+ lifestyle and tech creators, delivering authentic product experiences via TikTok, Instagram, and YouTube. Timed with Japan’s Prime Day, the campaign maximized purchase readiness and drove qualified traffic to Temu’s app and site.
Impact & Growth
Over 100 pieces of media coverage in top-tier outlets, including Forbes Japan, Nikkei, WIRED Japan, 36Kr Japan, and Excite News.
Featured in Forbes Japan, boosted installs, influencers drove strong engagement.
TEMU
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Generated over 3.2 million views through influencer content, with average engagement rates exceeding 6% in targeted verticals.
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Paid social efforts supported by native content and retargeting delivered a significant lift in app downloads and new user registrations within Tokyo, Osaka, and Nagoya.
Additionally, real-time feedback from both media and influencers was integrated into the campaign’s second phase, enabling agile optimization and sustained visibility. A post-launch media analysis showed a 28% brand awareness increase in the “value e-commerce” category over a 6-week window.
