Yiling is a leading Chinese pharmaceutical brand driving innovation in traditional and modern medicine globally.
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Strategy & Engagement
Yiling
Pharmaceutical, as one of China’s most prominent pharmaceutical companies, aimed to expand its international visibility and reputation—particularly in Southeast Asia. To support this, we crafted and localized a high-impact press release tailored to the Indonesian market, highlighting the company’s innovation, TCM leadership, and recent achievements. The messaging was carefully positioned to align with both medical professionals and public interest in Indonesia.
Alongside the international rollout, a parallel domestic media campaign was launched to ensure that the brand’s activities abroad resonated within China. By activating top-tier Chinese health and business outlets, the campaign underscored Yiling’s dual-track strategy of domestic strength and global expansion, enhancing its image as a forward-looking, internationally engaged brand.
Impact & Growth
In Indonesia, the press release was successfully distributed to major Tier-1 media platforms, helping Yiling build credibility among new stakeholders and local opinion leaders. The messaging highlighted the company’s role in advancing traditional Chinese medicine and its contributions to public health, generating strong media interest and new partnership inquiries.
Strengthened global visibility through cross-border media strategy and engagement.
Yiling
Back in China, coverage from authoritative outlets helped frame Yiling’s international efforts as a case study in successful globalization of Chinese healthcare brands. This reinforced confidence among existing partners and investors, while also showcasing the company’s strategic alignment with national goals around TCM export and innovation leadership.
Through bilingual, cross-border communication and media engagement, Yiling Pharmaceutical not only enhanced brand awareness in a key Southeast Asian market, but also built a narrative of global leadership—positioning itself as a trusted, innovation-driven force in both Eastern and Western medical dialogues.
