Zhenjiu has elevated its presence in international and high-end domestic markets with a “fine cuisine + premium liquor” strategy, delivering immersive cultural and tasting experiences.
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Strategy & Engagement
Zhenjiu
has expanded into Hong Kong, Macau, Malaysia, Thailand, and Australia since 2023, strengthening brand culture and sales channels in key markets. The brand executed a comprehensive series of activities, including international market expansion, high-end dining collaborations, tasting events, and deep-dive factory tours. Zhenjiu developed exclusive wine lists and co-branded menus with over 50 top-tier restaurants and hotels, while organizing interactive wine tasting sessions led by professional sommeliers to engage and educate guests.
Zhenjiu also participated in top international exhibitions such as Vinexpo and ProWine, delivering booth design, live demonstrations, and product explanations. Creative launches in Hong Kong, including “Zhen Zhu Milk Tea” and Zhenjiu Gelato, elevated recognition in luxury dining, while immersive experiences with chefs and industry representatives strengthened authenticity and brand storytelling.
Impact & Growth
These initiatives significantly enhanced Zhenjiu’s international footprint and presence in high-end dining. Long-term partnerships with top restaurants and chefs were established, and extensive media coverage amplified visibility and credibility.
Successful debut, high engagement, strong media coverage, elevated brand prestige, sustained market growth.
ZHENJIU
Consumers experienced culturally rich, interactive engagements that deepened emotional connections and loyalty. The combination of traditional craftsmanship with modern culinary experiences created a memorable brand journey, resonating with both domestic and international audiences.
Overall, the campaign achieved measurable growth in brand awareness, sales channels, audience engagement, and global recognition.
