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Your Guide to Strategic PR Success in China’s Business Capital
Shanghai has long stood as China’s gateway to the world—a cosmopolitan hub where international brands meet local consumers, media, and culture. For global companies looking to establish or expand their presence in China, choosing the right public relations partner in Shanghai is essential.
Why PR Matters More in Shanghai
As a global financial and cultural center, Shanghai offers brands unparalleled media density, influencer reach, and consumer diversity. But it’s also a city where narrative, nuance, and native fluency determine whether a brand thrives—or disappears into the noise. From product launches and press conferences to influencer activations and crisis management, public relations in Shanghai requires deep local roots and cross-cultural expertise.
Meet Your Trusted Partner: China Business Agency
China Business Agency, a strategic unit of Tang Cultural Media, specializes in helping international brands navigate China’s media, consumer, and regulatory ecosystems. Headquartered in Shanghai, we are more than a PR firm—we are your cross-border communications and brand partner with end-to-end capabilities.
Why Global Brands Work with Us
- Bilingual Execution: We bridge the gap between international brand voice and local media expectations.
- Proven Access: We work directly with Jiemian News, The Paper, Yicai Global, 36Kr, China Business Network, Shine (Shanghai Daily), Xinhua Shanghai, China Daily, and more.
- Localized Strategy: We craft brand stories tailored for the unique preferences of Shanghai’s business leaders, Gen Z trendsetters, and media-savvy consumers.
- Integrated Services: Our scope covers media relations, KOL/influencer campaigns, press event management, WeChat/Rednote operations, crisis communications, advertising, and policy advisory.
What We Deliver in Shanghai
1. Media Relations & Press Coverage
We secure mainstream media exposure across Shanghai’s top news and industry platforms. Whether you’re in fintech, fashion, consumer electronics, or luxury retail, we pitch your story with precision.
2. KOL and Influencer Engagement
We identify, contract, and manage Shanghai-based lifestyle, beauty, tech, or business KOLs on platforms like Weibo, Rednote, Douyin, and Bilibili, creating high-impact campaigns with measurable ROI.
3. Press Conferences and Launch Events
From The Langham Shanghai Xintiandi to Shanghai Exhibition Center, we organize media-facing events that blend Western polish with local expectations. We handle every detail—venue, guest list, media coordination, celebrity/guest appearances, and post-event amplification.
4. Owned Media Management
We launch and manage your WeChat Official Account (service accounts available for overseas companies with identity verification and a $99/year fee), provide editorial calendar planning, article localization, and full content operations.
5. Multi-Channel Content Amplification
We coordinate native content placements on Tencent News, Sina Shanghai, NetEase, iFeng, and Sohu, amplified by influencer reposts and media partnerships, ensuring your message gets seen—and believed.
Case Highlights (Available Upon Request)
We’ve helped foreign startups enter the China market with no prior presence, transformed multinational brands’ visibility through Shanghai Fashion Week activations, and advised B2B brands in fields like robotics, AI, and education with regionally adapted campaigns.
Why Shanghai Is the Ideal Launchpad
Shanghai isn’t just another city. It’s the heartbeat of China’s international business scene. Whether you’re a luxury brand entering Mainland China, a tech company looking to scale, or a B2B brand seeking institutional trust, public relations in Shanghai is the fastest way to break through.
Ready to Elevate Your Brand in China?
China Business Agency and Tang Cultural Media are ready to help you activate your message, build real relationships, and drive ROI through targeted PR in Shanghai and across China.
Let’s talk about your goals.