BRAND DIRECTOR
Yao Xinyue
At China Business Agency, Yao Xinyue leads brand strategy with a deep understanding of local culture and global vision.
Responsibility
Brand DirectorExperience
12 yearsExperience
Since joining the team in 2015, Yao has spearheaded award-winning campaigns and branding initiatives that have helped international companies localize their identity and connect with Chinese audiences in meaningful, culturally relevant ways.
Skills
Career
2012
Started her branding journey in a top-tier creative agency, managing global lifestyle accounts.
2018
Joined China Business Agency to establish the branding division and scale its impact across industries.
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