China’s top-tier trade shows, especially the China International Import Expo (CIIE), are more than just exhibitions—they are strategic launchpads for global companies entering or expanding in the Chinese market. Located in Shanghai, China Business Agency offers tailored, full-spectrum PR and communications services to help overseas brands maximize visibility, engage stakeholders, and generate lasting market impact before, during, and after any trade show in China.
What We Offer: PR Support Across Every Phase of the Trade Show Journey
1. Pre-Event Communications Strategy: Build Anticipation, Drive Attendance
Effective trade show presence starts weeks before the doors open. We help overseas brands hit the ground running with a pre-event campaign that ensures your booth is already on the radar of media, buyers, and key opinion leaders before day one.
- Press Release Writing & Distribution: Strategic storytelling crafted for both Chinese and international media, with targeted placements in Tier 1 and Tier 2 publications (e.g., Jiemian, The Paper, 36Kr).
- Executive Profiling & Thought Leadership: Arrange exclusive interviews and op-eds for your C-suite, shaping your voice as a trusted player in the industry.
- KOL Collaboration & Pre-show Teasers: Engage KOLs on platforms like RED (Xiaohongshu), WeChat, and Zhihu to create buzz and drive booth interest.
- B2B Invitation Management: We design bilingual, professionally crafted digital invites and help facilitate the attendance of buyers, press, and industry stakeholders.
Objective: Generate qualified leads before the show even starts.
2. Onsite PR Activation: Stand Out, Tell Your Story, Attract the Right Crowd
Trade show floors are crowded—our mission is to make your brand the most visible, most talked-about booth in the room. Our onsite PR solutions ensure your participation is more than decorative; it’s newsworthy.
- Media Walkthroughs & Interviews: We coordinate and host guided media visits, provide bilingual press kits, and facilitate interviews with your spokespeople.
- Live Social Media Operations: We create real-time multi-format content (videos, carousels, short posts) for WeChat, RED, and Douyin to keep your audience engaged during the show.
- Exhibition Design Consultation: We advise on booth layout, signage, and photo-worthy brand elements to ensure your booth performs well visually both offline and online.
- KOL/Influencer Visits: Arrange “in-booth” moments with lifestyle, tech, or industry KOLs to capture organic user-generated content.
Objective: Convert foot traffic into media exposure and digital engagement.
3. Post-Show Amplification: Extend Your Impact, Capture ROI
Many brands fade from memory after the show ends—but with the right PR, your momentum continues. We help transform event visibility into long-term brand equity and market traction.
- Post-event Coverage & Recaps: We generate content that summarizes key wins and distributes them across mainstream and industry-specific media.
- Content Repurposing & Asset Management: All photo/video/interview content is archived and edited for use in upcoming campaigns, sales decks, and social media.
- Lead Nurturing through PR Tools: We support email follow-ups, CRM content, and retargeted campaigns to guide prospects from interest to action.
- Performance Reporting & Media Analytics: Detailed post-show reporting includes media reach, sentiment analysis, and actionable feedback.
Objective: Ensure ROI by transforming buzz into business.
Why Choose China Business Agency?
| What Sets Us Apart | Your Advantage |
|---|---|
| Deep understanding of China’s PR scene | Know where and how to reach your audience |
| Local + International mindset | We speak your language—literally and strategically |
| ROI-focused execution | Not just visibility, but lead generation |
| Integrated services | Strategy, content, media, influencers—all in one |
| Fast-moving, flexible teams | We adapt to your timeline and resources |
Optional Add-ons (Customizable per event):
- Private roundtables, networking sessions, or soft launches during exhibition week
- Coordination with business chambers, consulates, or local regulators
- Bilingual moderators and interpreters for live events
- Social media advertising or geo-targeted promotional campaigns
- Onsite PR coaching for your in-booth team
In Summary
Trade show presence is no longer just about being there—it’s about being unforgettable. Whether you’re showcasing a new product, entering the China market, or strengthening local relationships, China Business Agency provides the full PR engine to make your trade show investment a true growth moment.
Let us help you turn Shanghai’s trade shows—from CIIE to industry-specific expos—into your brand’s stage of success.
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