Level Up Your Game Presence with China Business Agency
ChinaJoy, Asia’s largest digital entertainment expo, is the ultimate battleground where gaming brands, developers, and publishers compete for attention in China’s booming market. With over 350,000 visitors and thousands of exhibitors each year, making your mark requires more than flashy trailers—it demands strategic storytelling and localized outreach that truly connects with Chinese gamers, media, and influencers.
Why ChinaJoy Needs More Than Just a Booth
Participating in ChinaJoy 2025 means stepping into a fiercely competitive arena. For international gaming companies, understanding local trends, gamer culture, and media landscape is crucial. From esports tournaments and VR showcases to indie game launches and livestream events, your brand story needs to be heard loud and clear amid the noise.
That’s where China Business Agency excels. We specialize in crafting PR campaigns tailored specifically for gaming brands seeking success in China’s vibrant digital entertainment ecosystem.
What We Bring to the Game
- Localized Storytelling: We transform your global narrative into culturally resonant messages that appeal to Chinese gamers and industry press, including top outlets such as 17173.com, 17173手游网, 游民星空 (Gamersky), 电玩巴士 (Dianwan Bus), and 新浪游戏 (Sina Games).
- Influencer & KOL Campaigns: Partnering with leading gaming streamers and influencers on Douyin, Bilibili, and WeChat to boost engagement and credibility.
- Event Activation & Live Coverage: From booth storytelling and media events to livestream production, we make sure your presence goes beyond physical boundaries.
- Media Relations: Access to China’s top gaming and tech media, including 虎扑电竞 (Hupu Esports), 网易游戏 (NetEase Games), 触乐 (ChuLe), and 腾讯游戏频道 (Tencent Games Channel), ensuring your announcements hit the right headlines.
- Digital & Social Marketing: Targeted ads, SEM, and social media strategies designed to amplify your reach and attract new players and partners.
Proven Success in China’s Gaming Scene
With years of experience working alongside global gaming giants and indie developers, China Business Agency understands the fast-paced, ever-evolving nature of the Chinese gaming market. Our bilingual team combines creativity with data-driven tactics to deliver measurable results.
Ready to Power Up Your ChinaJoy 2025 Campaign?
Don’t let your brand fade into the background. Let China Business Agency be your co-op partner in China—helping you build buzz, forge connections, and capture the hearts of millions.
Contact us today to start planning your ChinaJoy 2025 PR strategy.