From Press Release Distribution to Media Coverage in China

For international brands entering the Chinese market, media exposure is more than visibility — it’s credibility. A polished press release is just the beginning. Real influence is built when your brand story is picked up by trusted Chinese media outlets such as Xinhua News Agency, People’s Daily, China Daily, and Caixin.

At China Business Agency, we guide foreign companies through the entire public relations journey in China — from crafting localized press releases to securing earned media coverage across top-tier platforms like 36Kr, Jiemian, and Yicai.

Here’s how we help brands move from basic distribution to real press recognition in China.

1. Localizing Your Press Release for the Chinese Market

Localization goes far beyond word-for-word translation. It’s about cultural alignment, tone, and relevance.

As we often say at China Business Agency, “A translated press release speaks; a localized one connects.”

We ensure each release:

• Is written in native, journalist-ready Simplified Chinese
• Respects media guidelines from SAMR and industry regulators
• Integrates relevant Chinese references, stats, or quotes
• Avoids promotional exaggerations (e.g., “No.1,” “world-class”)

This creates a story that editors at China Business Network (Yicai) or 21st Century Business Herald are more likely to consider newsworthy.

2. Strategic Distribution Across Chinese Media Ecosystems

China has over 10,000 media outlets, from legacy publications to mobile-first platforms. Generic press wires won’t cut it.

China Business Agency tailors your distribution to match:

• Tier 1 general media (People’s Daily, China Daily, CCTV.com)
• Tier 2 industry verticals (36Kr for tech, YiMagazine for lifestyle, Sina Auto for mobility)
• Regional media in cities like Shanghai (The Paper), Guangzhou (Southern Metropolis Daily), and Chengdu (Red Star News)

We offer:

• Guaranteed placements on key portals (e.g., Sina, Tencent News)
• Premium distribution packages by industry and geography
• Tracking of views, backlinks, and reposts across aggregators

3. Activating Media Relationships, Not Just Sending Emails

Distribution only sets the stage. The next move is active journalist engagement.

Our media team at China Business Agency has long-standing relationships with editors at:

• Caixin Media and Yicai Global (financial)
• 36Kr and Jiemian (tech & startups)
• Global Times and China.org.cn (policy & foreign firms)
• Shanghai Observer and The Paper (regional coverage)

Through these connections, we:

• Pitch personalized story angles
• Offer exclusive comments or localized data
• Arrange interviews with executives
• Host private media salons and briefings

Result? Your brand isn’t just mentioned — it’s positioned as a credible thought leader.

4. Measuring What Actually Matters

Getting published isn’t enough — we quantify what matters:

• Type and tier of media outlet
• Context of mentions (headline vs. brief)
• Social amplification on WeChat, Weibo, and Zhihu
• Reactions from industry analysts and B2B buyers

Our clients receive end-to-end media reports, complete with screenshots, source links, SEO visibility, and engagement rates.

5. From One-Off Release to Long-Term Strategy

True impact is built over time. That’s why China Business Agency supports:

• Ongoing PR calendars for product launches and events
• Thought leadership series published on China Daily or Huxiu
• Award strategy targeting “Top 50 Foreign Brands in China,” Fortune China, and Hurun Reports
• Event PR for expos like CIIE, CES Asia, or regional tech forums

Whether you’re launching in Shanghai, expanding across Asia, or repositioning your global brand for China, we help you go beyond basic distribution to become part of the conversation.

Final Words

Press release distribution is just the door — real success lies in earning genuine editorial coverage across China’s powerful media landscape. With the right localization, strategy, and relationships, your story can travel from inboxes to headlines.

Let China Business Agency help you turn “content” into credibility.