Getting Featured in Tier-1 Chinese Media Outlets

For international brands entering China, media credibility is everything. A single feature in a top-tier Chinese publication can accelerate brand recognition, establish trust with local stakeholders, and drive both consumer and business engagement. But China’s media ecosystem is unique — and not all outlets carry equal weight.

This is where China Business Agency becomes your strategic partner. We help brands navigate this landscape, craft the right stories, and get featured in the media that truly matters.

What Is “Tier-1” Media in China?

“Tier-1” in China refers to national-level, high-authority media with either government affiliation, significant public influence, or industry-specific leadership.

General & International-Facing Media:

• China Daily – China’s leading English-language national daily; widely read by diplomats, executives, and overseas Chinese.
• Sina.com (新浪) – One of the most visited news portals in China, with its own editorial team and a huge Weibo presence.
• Global Times (环球时报) – Known for combining news and commentary on China’s global positioning.
• Xinhua News Agency – The official state-run press agency of China.
• People’s Daily (人民日报) – The Communist Party’s official newspaper and a signal of government approval.

These media are especially influential for foreign audiences, government relations, and cross-border reputation building.

Top Media by Industry Category

China Business Agency helps international brands target sector-specific Tier-1 media that speak directly to their audience. Below is a breakdown by industry:

Business & Finance:

• Caixin (财新) – Investigative financial journalism with global respect.
• Caijing (财经) – Long-established financial and policy coverage.
• Yicai (第一财经) – China’s Bloomberg-equivalent, focused on capital markets and macroeconomics.

Technology & Innovation:

• 36Kr (36氪) – China’s top tech and startup-focused publication.
• Jiemian News (界面) – Known for deep-dive reporting across tech, business, and policy.
• TMTPost (钛媒体) – Popular among tech professionals and investors.

Lifestyle & Fashion:

• Vogue China, ELLE China, Harper’s Bazaar China – Dominant forces in fashion and luxury media, with strong digital and influencer integration.
• Red (小红书/Xiaohongshu) – While primarily a social platform, it operates a powerful editorial team and KOL ecosystem.
• Nanfang People Weekly (南方人物周刊) – A trusted name for personality features and brand storytelling.

Automotive, Energy & Sustainability:

• Gasgoo (盖世汽车) – Leading automotive industry media.
• China Energy News (中国能源报) – The official publication for energy-related government and policy news.
• China Environment News (中国环境报) – Ideal for ESG and CSR-related coverage.

What China Business Agency Does to Get You Featured

Getting your story into these publications requires more than translation. It demands local insight, editorial alignment, and trusted relationships. At China Business Agency, we offer a structured, strategic approach:

• Tailored Story Crafting
  We localize your global message into narratives that resonate with Chinese values, policies, and media angles — from sustainability to innovation to national relevance.
• Strategic Media Matching
  We identify the most suitable outlet — general, vertical, or bilingual — based on your business goals, whether B2B, consumer, or policy influence.
• Journalist Relations & Introductions
  “In China, media placement is about relationships.” We maintain regular communication with editors at outlets like Sina, China Daily, 36Kr, and more.
• Interview & Feature Opportunities
  We help secure feature articles, executive interviews, and expert commentaries — not just one-time press pickups.
• Post-Placement Monitoring & Amplification
  We track performance, support reposting, and coordinate follow-ups on platforms like WeChat, Baidu News, and Sohu.

Case Snapshot: Global Consumer Electronics Brand Launch in China

A U.S.-based smart appliance company entered China with limited awareness. China Business Agency led a press campaign targeting 36Kr, Sina Tech, Yicai, and China Daily.

We secured an exclusive interview with the brand’s CTO in Jiemian News, coverage in Caijing’s “Tech & Manufacturing” section, and a lifestyle crossover in Vogue Business China. Within six weeks, the brand saw over 50 organic media pickups and opened five distribution partnerships.

Final Takeaway: You Need a Local Story for Local Media

To succeed in Chinese Tier-1 media, foreign brands must move from “information delivery” to “story integration”. China Business Agency helps you achieve exactly that.

“We don’t just localize your press release — we localize your relevance.”