Boots is the UK’s leading health and beauty retailer. They empower customers’ health and beauty with our extensive product range.
Brand Origin:
UK
industry:
cunsumer
Service Regions:
China
services:
Marketing
Strategy & Engagement
Boots
partners with China Business Agency to enhance its presence in China, leveraging our expertise in business collaboration, media relations, and social media outreach.
We craft tailored PR strategies, engage key influencers, and execute comprehensive campaigns across digital platforms, including WeChat, Weibo, and rednote, to drive brand awareness, foster consumer trust, and create lasting connections with Chinese audiences.
Impact & Growth
Boots has successfully partnered with BaoZun to launch its official Tmall flagship store, marking a significant milestone in its e-commerce strategy in China. Within the first quarter of the launch, the store attracted a steady stream of new customers, resulting in a 30% growth in online sales compared to the previous year.
Boots has boosted e-commerce by 30% and strengthened its brand presence in Greater China.
Boots
Through a well-executed media relations strategy, Boots has increased its visibility in China by collaborating with top-tier media outlets and influencers.On social media, Boots’ Chinese Social campaigns have garnered substantial engagement, with over 1 million interactions and a 25% increase in followers, further cementing its reputation as a trusted health and beauty brand.
Leveraging the success of Boots Thailand, Boots has expanded its cross-border media and influencer collaborations to strengthen its image in the Greater China region, resulting in a surge in both online and offline sales.
