DJI, founded in 2006, is a global leader in drones, handheld imaging systems, and e-mobility.
Brand Origin:
China
industry:
Consumer, Tech
Service Regions:
Germany
services:
Marketing, Public Realations
Strategy & Engagement
DJI
‘s key challenge was to expand its market leadership while managing numerous product launches throughout the year. We were tasked with organizing media relations, from embargoed product test programs to ensuring comprehensive press engagement on launch day. This included logistics, shipping, and managing press office communication in Germany.
In addition to supporting traditional product categories like drones, action cameras, and accessories, we also helped DJI enter the e-bike market with the introduction of its Avinox drive system and the Amflow e-bike. Our strategy focused on building strong, reliable relationships with the media to secure extensive pre-launch buzz while avoiding leaks.
Impact & Growth
The campaign successfully supported 18 product launches, generating over 130 published reviews and more than 600 product-related coverage pieces across online media. This media saturation ensured that DJI’s product innovations reached key target audiences at the moment of launch.
18 product launches, 130+ reviews, 600+ media coverage pieces, boosting DJI’s global presence.
DJI
Notably, DJI’s entry into the e-bike market received an overwhelmingly positive response. The Avinox drive system and Amflow e-bike brand generated significant media attention, marking DJI’s successful expansion into a new market segment. This helped position DJI as a technology leader in both traditional and new industries.
Through strategic media engagement, DJI strengthened its brand presence and built lasting relationships with key German media outlets, establishing the foundation for continued growth in Europe and beyond. The coverage achieved not only reinforced DJI’s leadership in the tech industry but also paved the way for future product developments.
