With a brand positioning focused on “intelligence,” “aesthetics,” and “multi-functionality,” DREO targets the mid-to-high-end market, with the U.S. as its core market.
Brand Origin:
China
industry:
Consumer, Tech
Service Regions:
Germany, Austria, Switzerland
services:
Marketing, Public Realations
Strategy & Engagement
DREO
’s debut at IFA 2024 marked a major milestone in its European expansion, particularly targeting the DACH (Germany, Austria, and Switzerland) market. With only three weeks to prepare, the strategy was clear: generate excitement, build relationships with key media, and highlight DREO’s innovative products.
We started by crafting engaging press materials, including tailored press releases and media kits, which emphasized DREO’s entry into the DACH region and the uniqueness of their products. Our media relations strategy focused on attracting tech journalists to the booth and offering one-on-one interviews to create personalized coverage. Custom invitations were sent to top media outlets and influencers to ensure a strong presence at the event. During IFA, we coordinated product demonstrations to allow attendees to experience the products firsthand, ensuring that the launch wasn’t just talked about but truly experienced.
Impact & Growth
The results of DREO’s first appearance at IFA were outstanding. Within a tight 10-week period (including pre- and post-event phases), the campaign secured valuable media attention from prominent outlets such as PC Welt, Der Standard, Märkischer Markt, MobiFlip, and Gadgetrausch Home & Smart.
DREO’s IFA debut generated media excitement and established strong market presence.
DREO
DREO’s booth saw 23 media representatives, with 17 expressing interest in testing their devices. Through well-crafted press releases and hands-on engagement, we were able to build long-lasting relationships with key journalists and influencers, creating strong visibility for DREO in the German-speaking market.
Post-event, we ensured continued media coverage by facilitating product testing and providing additional insights to journalists, further solidifying DREO’s position in the region. Beyond media coverage, DREO also gained significant exposure through networking opportunities with potential partners, influencers, and collaborators, opening doors for future growth in the DACH market.
