Geely Auto made a significant mark on the Russian market in August 2019 with the launch of its flagship Geely Atlas SUV 1.8TD, which is equipped with the cutting-edge Yandex Auto multimedia system.
Brand Origin:
China
industry:
Industry, Auto
Service Regions:
Russia
services:
Marketing, Public Realations, Consulting, Media
Strategy & Engagement
Geely
Auto’s strategy centered around creating significant media buzz surrounding the launch of the Geely Atlas equipped with Yandex Auto. Our efforts included organizing a press conference to introduce the vehicle as a powerful all-road SUV while highlighting the collaboration between Geely, ECARX, and Yandex.
We crafted press releases and coordinated media tours, inviting lifestyle, business, and automotive journalists to visit the BelGee plant in Minsk, Belarus. Exclusive interviews with key company representatives were arranged to amplify the brand’s messages and foster deeper connections with the media and influencers.
Impact & Growth
The campaign garnered wide-reaching attention with 185 media publications covering the launch of the Geely Atlas.
Geely Atlas launch achieved extensive media coverage, boosting national brand awareness.
Geely
Among these, more than 40 publications were in top-tier media outlets such as rg.ru, iz.ru, Expert, Ekho Moskvy, autonews.ru, and motor.ru. Additionally, 30 broadcast materials were generated following the press tours, ensuring the event’s visibility across various media platforms. The campaign also led to 12 blogger posts, further extending the reach and engagement with younger and tech-savvy audiences.
Through these efforts, Geely Auto successfully increased its brand visibility in Russia, elevating awareness of the Geely Atlas SUV and its advanced multimedia system on a national scale.
