HONOR is a global technology brand known for its innovative smartphones, particularly in the realm of mobile photography.
Brand Origin:
China
industry:
Consumer, Tech
Service Regions:
Italy, France, UK
services:
Marketing, Public Realations
Strategy & Engagement
HONOR
aimed to launch its HONOR 200 Series successfully in Italy, emphasizing its groundbreaking camera technology and the strategic partnership with the renowned Harcourt photography studio. To ensure impactful engagement with both media and key influencers, the strategy included multiple tailored activities:
Pre-briefing : HONOR hosted an exclusive pre-launch briefing for 18 tech and lifestyle journalists, offering them a masterclass with celebrity photographer Stefano Guindani. This hands-on experience allowed the journalists to explore the innovative camera features and the artistic Harcourt filter integrated into the phone.
Official Launch in Paris: The official launch of the HONOR 200 Series was hosted in Paris, where 29 journalists and KOLs were invited to an exclusive Disneyland Paris experience. The event allowed participants to test the phone’s capabilities while creating unique content for their reviews.
Press Trips: HONOR organized two press trips for further engagement: One to Harcourt Studio in Paris, where journalists learned about the collaboration and explored the phone’s AI-driven photography features. Another to London, where journalists attended a masterclass with photographer Rankin, capturing their own portraits and gaining deeper insights into the HONOR 200 Series’ capabilities.
Impact & Growth
The launch of the HONOR 200 Series created a significant buzz in Italy, with a focus on its advanced camera technology and the exclusive partnership with the Harcourt photography studio. By leveraging a strong brand collaboration, HONOR effectively highlighted its commitment to providing users with a premium photography experience. The integration of cutting-edge AI technology and the Harcourt filter not only showcased the phone’s technical prowess but also positioned the device as a tool for creatives seeking to elevate their photography. This strategy resonated deeply with Italian tech enthusiasts and creatives, establishing the HONOR 200 Series as a must-have for those who value both style and substance.
800+ articles, 52 top-tier reviews, 700 million+ reach globally.
HONOR
The media coverage generated by the launch and events contributed greatly to HONOR’s visibility in Italy and beyond, particularly in the tech and lifestyle sectors. Over 800 articles were published, with 52 reviews in top-tier media outlets, resulting in a 700 million+ reach. This wide-scale exposure boosted HONOR’s brand recognition, reinforcing its position as a leader in smartphone photography. Additionally, the exclusive events created a unique opportunity for influencers and media to interact directly with the product, generating buzz and organic content that further expanded its audience reach.
The HONOR 200 Series launch solidified the brand’s growth trajectory, enhancing both consumer interest and market presence. The combination of high-profile press trips, the collaboration with Harcourt, and personalized experiences for journalists ensured the HONOR 200 Series reached the right audience. As a result, HONOR successfully positioned itself as a premium brand for creative professionals, empowering users to capture professional-quality images while expanding its footprint in the Italian and global markets.
