Sunity is China’s leading Herbal Jelly (Guilinggao) brand, currently sold in 38 countries, with popular idol Yang Chaoyue as its brand ambassador.
Brand Origin:
China
industry:
Consumer, Food & Beverage, Culture
Service Regions:
America
services:
Marketing, Advertising
Strategy & Engagement
Sunity
launched an ambitious brand globalization campaign anchored by celebrity endorsement and large-scale media presence. With Yang Chaoyue as its brand ambassador, Sunity amplified its modern identity while retaining its traditional wellness roots. Following a nationwide outdoor advertising rollout across China’s major cities, the brand initiated its global advertising journey—debuting on the Nasdaq screen in New York’s Times Square, one of the world’s most iconic media platforms.
The campaign was designed not only to introduce herbal jelly to international audiences but also to reposition the product as a trendy, health-conscious lifestyle choice. Through a blend of celebrity influence, high-impact outdoor media, and global storytelling, Sunity presented itself as both authentically Chinese and universally appealing.
Impact & Growth
The Nasdaq activation generated extensive international visibility, capturing the attention of global travelers, financial professionals, media outlets, and overseas Chinese communities. Sunity’s bold presence in New York symbolized its intent to scale its heritage product into a modern global lifestyle brand. Online, the campaign sparked conversations across Chinese and international social media platforms, reinforcing Yang Chaoyue’s popularity and linking her youthful image with Sunity’s cultural export narrative.
Chinese herbal jelly, Yang Chaoyue endorsement, Nasdaq screen advertising, Times Square campaign, cultural export, health and lifestyle branding, international expansion.
Sunity
This multi-market advertising approach marked the beginning of Sunity’s global brand journey, positioning it as a cultural ambassador for Chinese wellness traditions. The success of the Nasdaq launch established a strong foundation for continued expansion into more international markets through celebrity-led campaigns and high-visibility media.
