Zhenjiu Lidu brought the elegance of the Song Dynasty to Kyoto on May 27, 2024, presenting an immersive cultural and tasting experience at the Kiriyama Kaikan, near Ginkaku-ji.
Brand Origin:
China
industry:
Consumer, Beverage, Culture
Service Regions:
Japan
services:
Marketing, Public Realations
Strategy & Engagement
Zhenjiu Lidu
designed a fully immersive Song Banquet experience that blended history, culture, and fine liquor. Guests explored courtyard strolls, flower arranging, incense performances, and live qin and xiao music playing Sunshine Trilogy, recreating the refined atmosphere of Song-era gatherings. A traditional sealing ceremony demonstrated 42 generations of Zhenjiu Lidu’s ancient distillation techniques and highlighted the unique “Four Aromas in One Sip” flavor profile.
Zhenjiu Lidu also incorporated expert-led tastings of the “13.08 Million Miles Selected” Gaoliang Baijiu, with Japanese industry professionals commenting on its complex aroma and craft. Zhenjiu Lidu’s leadership shared the cultural significance of the “Du” heritage and Song-era banquet traditions, fostering interactive dialogue between guests, scholars, and industry experts. The event positioned Zhenjiu Lidu as a cultural ambassador, connecting Chinese Baijiu with global audiences and enhancing its intangible heritage profile.
Impact & Growth
These initiatives significantly enhanced Zhenjiu’s international footprint and presence in high-end dining. Long-term partnerships with top restaurants and chefs were established, and extensive media coverage amplified visibility and credibility.
Successful debut, high engagement, strong media coverage, elevated brand prestige, sustained market growth.
ZHENJIU
Consumers experienced culturally rich, interactive engagements that deepened emotional connections and loyalty. The combination of traditional craftsmanship with modern culinary experiences created a memorable brand journey, resonating with both domestic and international audiences.
Overall, the campaign achieved measurable growth in brand awareness, sales channels, audience engagement, and global recognition.
