COO
Chen Xiaowen
Successful market entry starts with deep local insights and strategic foresight tailored to each brand.
Responsibility
Chief Operating OfficerExperience
10 yearsExperience
Chen Xiaowen has guided over 50 international brands into China, helping them navigate regulatory, cultural, and competitive complexities. Her approach blends structured research with practical execution to deliver tangible business outcomes.
Skills
Career
2012
Led large-scale campaign rollouts for multinational clients, managing timelines, budgets, and cross-border teams.
2015
Brought her operational expertise to China Business Agency, driving internal efficiency and ensuring client satisfaction.
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